Wai Wai City is India’s first QSR noodle bar concept brought together by CG Corp Global, the multinational conglomerate behind one of the most iconic noodle brands – Wai Wai Noodles.
The noodle bar creates a lively and inviting environment, detaching it from the city outside and providing a quirky tangent to the contemporary design elements. Choosing to take the path less travelled, the outlet deviates from sticking to the standard quick service restaurant layout by moving on to creating a functional space without compromising on the fun through its colourful graphics.
Wai Wai City has been spread across the following formats - food courts, standalones, four types of noodles and sauces,example - eighteen vegetables, ten toppings and India’s first in its category, the chain promises a noodle bar experience. The QSR format has already started to roll out through the franchise channel, with an estimated expansion investment of INR 250 crore and 1500 outlets over the next five years across multiple markets, kiosks, standalone outlets, highway formats and an integrated format. These formats will be developed across malls, information technology (IT) parks, offices, airports, hospitals, colleges, high street markets etc. It will offer noodles in a host of flavours at pocket-friendly prices. The noodle bars, which are already operational in Delhi, Noida, Pune, Siliguri, Chennai, Velachery, Chandigarh, Vadodara, Gujarat, Hyderabad and Kolkata.
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